Riversharks and Wawa Hit It Out of the Park
Wawa Gives Shark Fans Another Reason to Head to the Ballpark this Season
POSTED: 6/14/2008 by Nick Steyn
Camden, N.J. – This season, the Riversharks are teaming up with Wawa for a promotion that pairs America’s favorite pastime with its favorite hometown store. Wawa will help fans cheer on the home team with on-field fun between innings, special giveaways and an appearance from Wawa’s very own mascot, Wally Goose. With Wawa in the lineup, Riversharks fans of all ages have the winning ingredients for fun all season long.
Just like your hometown favorites, Wawa delivers at the plate every day with exciting events and prizes including:
• Wawa Weekdays: Monday-Wednesday, Wawa satisfies your post-game hunger with $1 off hoagie coupons.
• Shortis Get In Free: All fans 12 and under who come out in an organized athletic uniform get in free for every home game.
• Wawa Extra Innings: Tie games just got more exciting! If the Riversharks go into extra innings, Wawa will distribute free coffee coupons to the fan faithful who stay until the end of the game.
Sporting a brand new Minor League look, Wally Goose will make an appearance this summer to greet and take pictures with fans in the stadium. Outfitted in a customized Wawa cap and baseball T-shirt, Wally will join Shark mascots Finley and Blueper in leading fans in team cheers and providing entertainment between innings.
“Minor League Baseball’s personality dovetails perfectly with Wawa’s,” said Lisa Wollan, Head of Consumer Insights and Brand Strategy at Wawa. “We pride ourselves on being passionate, good humored, neighborly and reliable. This partnership will allow us a new way to connect with and delight our customers in an engaging community setting.”
Both baseball and Wawa are rich in history and tradition. America’s love of baseball goes back nearly 200 years – similar to Wawa’s own history. Hard work, consistency and persistent effort translate into success for both baseball and Wawa. Just like a winning baseball team, Wawa is a company that was built one store and one associate at a time over the past 44 years. The convenience game may have evolved over the decades, but Wawa’s core purpose – to simplify our customers’ daily lives – remains consistent and strong...
About Wawa, Inc.
Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902. The milk business was a huge success, due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960’s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa operates more than 570 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.
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